DRIVERS AND BARRIERS TO AI ADOPTION IN RETAIL ENTERPRISES: A SYSTEMATIC LITERATURE REVIEW AND CONCEPTUAL FRAMEWORK. ENVIRONMENT. TECHNOLOGY. RESOURCES. Proceedings of the International Scientific and Practical Conference, [S. l.], v. 2, p. 65–75, 2025. DOI: 10.17770/etr2025vol2.8585. Disponível em: https://archive-journals.rtu.lv/etr/article/view/5145.. Acesso em: 11 mar. 2026.