KOTELNIKOV, Alexandr; NOZDREVA, Irina; KOSHEVENKO, Svetlana. MARKETING IN THE XXI CENTURY: FROM FINDING A CUSTOMER FOR BUSINESS TO FINDING «NECESSARY» BUSINESS FOR THE CUSTOMER. SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference, Rezekne, Latvia, v. 6, p. 297–305, 2019. DOI: 10.17770/sie2019vol6.3873. Disponível em: https://archive-journals.rtu.lv/sie/article/view/2272.. Acesso em: 11 mar. 2026.